With the ever-growing technology, it has become far easier than before to make our products reach out to distant customers. With an e-commerce website, you can sell off your products online and let it reach out to customers easily. But what happens when you have bad stats with your website like it’s not performing well or is going lower in the Google Search Engine Results Page (SERP)?
Targeted customers will not land on your page and will never get to know about your products! This is where SEO can help you out. With basic SEO tips for an e-commerce website, your page could rank higher in SERP. And with more traffic, you can expect greater conversion rates.
Tips for Ecommerce SEO
Following are few tips for e-commerce SEO that will help you optimize your webpage, make it rank higher in search results and bring out the best & user-friendly e-commerce site for your business.
- Efficient Keywords
After researching well for user’s intent & query, one should put out theright number of the most efficient keywords in the webpage. To rank one in special niches, in times when the competitor isn’t doing well, one can use long-tail keywords too.
- Avoid Content Duplication
Never use the same content present in other sites for product description on your e-commerce website. It won’t go well for the fate of your page.
- Finding Site Errors
It is one of the crucial tips for e-commerce SEO. You can use free tools like Screaming Frog to check out for errors in your e-commerce webpage. Errors like missing header tags, duplicate pages, 404 page redirected to actual content, duplicate Meta descriptions, titles etc. can be found out using this tool and you can then optimize them to increase conversion rates.
- URLS optimization for search engine links
To ease out proper indexation of the website, one needs to optimize their URLs structures. Also, with proper and optimized URLs, it gets easy for the search engine bots to discover them out and know about it.
- Getting Rid Of Broken Links
For best userexperience, you have to pick out every single broken link and either repair it or get rid of it. Users get quite frustrated with seeing the ‘404 error’ while browsing and it’s better not to present them with this.
- Optimizing Product Images
Images are a greatwayto put your product in the front shelf of search engine results and redirect users to your site to increase the chances of conversion. They have great SEO potential and are another great tactic in the basket of tips for e-commerce SEO.
- Taking Observation of Conversion Rate
You need to keep a track whether the traffic is getting converted into sales or not. A huge traffic does not always meana better sale. So look out at it and find out the solution to any problem.
To make your e-commerce website perform goo, you need all the elements of SEO in their right place. Also, make sure you keep the navigation of the page simple so users don’t get lost within it.