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Welcome to the first of our collaborative blog posts delving into the realm of men’s fashion.  Our resident fashion guru himself George C will present his own take on the key looks for the discerning gentleman.  This week an introduction.

London is the hub of forward thinking fashion. If it’s not Milan, it’s London, if it’s not Paris, it’s London, if it’s not New York… well you get the picture! Vivienne Westwood, Paul Smith and the late, but missed, Alexander McQueen lead the way of London fashion. Each a unique style full of inspiration and personality. OK now your wondering, what’s with the brief introduction into fashion in general?

So many people think that this so called ‘fashion world’ is built to “tell” people what to wear, rather than giving them a choice of different things to buy. Where in fact it is neither. Giorgio Armani once said, “In the end, the customer doesn’t know, or care, if you are small or large as an organisation. She or he only focuses on the garment hanging on the rail in the store.” Can this  honestly be true for every man in Britain today?

My focus is on the British male consumer. My blogs will delve into simple, basic, step-by-step guides into the wonderful world of men’s fashion. London is full of fashion originality and ingenuity. All you need to do is walk down one busy London road and you will see everything from Indie kids, retro revivalists and sportswear fanatics.   Let me begin with a brief preview into what to expect:

Autumn/Winter Collection must haves for each man

  • The hat

Has this hat made a triumphant return or will it once again only be used as a novelty item by young (wannabe) hip teens? This ties in with the lumberjack trend the high street stores have been featuring throughout their summer collections.  Think check, big boots and some classic Ray Ban sunglasses.

  • Trench coats

Classic to the brave. Last year, the trench took almost every shape but the classic cut is a winner especially when warn everyday over a work suit. This season it takes on more of a militaristic look. The Military trend – smooth lines that add a smart edge to any look, think the gentleman soldier.

  • Double Breasted Tailoring

It features in overcoats, knitwear and blazers, and has been slimmed down to a slicker, fresher cut for the modern man.

Next time, I’ll be looking at the military trend and how to work it into your ever changing style portfolio. Until next time, stay refined.

Andrew Slidell

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